Merc SLK
Pre-sales Application for SLK class Mercedes Benz. Ideation and Concept development for an interactive iPad application for the launch of SLK segment cars from Mercedes Benz, in India.
Client :
Mercedes Benz
Category :
iPad
The Challenge
Create an iPad application for the Mercedes Benz SLK class as part of pre-sale promotion.
Role
Interaction Designer/Visual Designer
Year
2011
Deployment
Global
Process
My primary challenge was to develop an experience that would enhance and elevate Mercedes-Benz's upcoming SLK model, and to make the specs and pictures of the SLK model available to the public.
We began with ideation, wireframes, base components, and styles. Several waves involved wires, pages, components, and visual design for the entire experience.
