Merc C Class
Pre-sales Application for C class Mercedes Benz. The C-Class remains one of Mercedes Benz's best selling models, a brand that evokes aspiration and reverberates with youthfulness and style. Ideation and Concept development for an interactive iPad application for the launch of SLK segment cars from Mercedes Benz, in India. Visual Design and Compositing to make a seamless experience.
Client :
Mercedes Benz
Category :
iPad
The Challenge
Create an iPad application (Pre-sales Application) for Mercedes Benz's C-Class. One of the best-selling models in the company's portfolio, a brand that is synonymous with elegance and youthfulness.
Interaction Designer/Visual Designer
2012
Global
Process
Developing a visual design and experience that could compete with the Mercedes brand class was my primary objective, also that should enhance and elevate Mercedes-Benz's upcoming C Class model
Began with ideation, wireframes, base components, and styles. Several waves involved wires, pages, components, and visual design for the entire experience.
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