Ford Fiesta
Ideation and Concept development. A gesture based application to promote the pre-sales for Ford Fiesta launch in India. UX and Visual designs for various categories within the application
Client :
Ford Fiesta
Category :
Win 7
The Challenge
Create an experience that will help the customer gain a deeper understanding of this model. And develop a touch based app for the customers so they can interact and gain additional knowledge and understanding about Ford Fiesta in order to make the right buying decision
Role
Interaction Designer/Visual Designer
Year
2010
Deployment
Global
Proces
The strategy was to tackle the designs in two phases. We began with wireframes, base components, and styles. Each wave consisted of hundreds of designs for wires, pages, components, and sections.
